Simple, elegant, emotive… a great shoot with a fabulous client who wanted a lovely black + white image to frame for her home.

A Brief Overview of Couture’s History

Couture photography has a rich history dating back to the early 20th century when fashion and photography first began to merge. The term "couture" refers to high-end, custom-made clothing that is designed for a specific individual, and couture photography is the art of capturing these intricate garments in stunning detail.

In the early days of couture photography, the focus was on capturing the intricate details of the garments. Photographers would use high-resolution cameras and lighting techniques to highlight the textures, colors, and craftsmanship of the clothing. These photographs were often used in fashion magazines to showcase the latest designs from top couture houses like Chanel, Dior, and Balenciaga.

As fashion photography evolved throughout the mid-20th century, the focus shifted from the garments to the models themselves. Fashion photographers like Richard Avedon and Irving Penn revolutionized the industry by using unconventional poses, lighting, and composition to create striking images that elevated the models to iconic status.

Today, couture photography is still an important part of the fashion industry. However, the focus has shifted yet again to highlight the intersection between fashion, art, and culture. Contemporary couture photographers like Tim Walker and Annie Leibovitz use surrealistic backdrops, narrative elements, and diverse models to create visually stunning images that challenge traditional notions of beauty and fashion.

In conclusion, the history of couture photography is a fascinating reflection of the evolution of fashion and photography as art forms. From its early roots as a tool for showcasing garment details to its current role as a platform for self-expression and cultural commentary, couture photography continues to captivate and inspire audiences around the world.